UNDERSTANDING THE B2B CUSTOMER PERSONA

Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.Understanding B2B Personas It includes information about their company, job responsibilities, goals, and challenges. What to include in your p

Whether it’s a startup or a large corporation, nearly every business relies on services that support daily operations. Understanding the types and value of business services can help you make better decisions. What Are Business Services?Business services refer to professional solutions offered by individuals or firms to help other companies reac